Want to thrive during your pregnancy?

If you want to enjoy a healthy and energy-filled pregnancy, complication-free birth, be able to breastfeed easily and make a calm transition to new motherhood, then The 40 Weeks Program is for you.

 

I see you.

You’ve been dreaming of becoming mother. Your whole body ached to be pregnant. And now you are. 

You’re overjoyed. Couldn’t be happier. Yet the enormity of what you’re doing—growing a baby and creating life—has set in. 

You prepared for this…but can’t help feeling just a little uncertain. 

You want to love being pregnant. Want to feel good in your body. And most of all you want a healthy baby. 

But rather than finding comfort in the many doctor's appointments, you’re feeling overwhelmed and unsupported. 

Am I doing this right? Should I be eating this food? What if something goes wrong? 

You want to feel in control of your health and your pregnancy. Want to feel confident in every decision you’re making. Want to have the information you need to do this pregnancy your way. 

Beautiful, I’ve been where you are.

I understand how

  • all-consuming your desire to become a mama is (whether for the first time or again). 

  • confusing and unsupportive conventional pregnancy advice can make you feel.

  • unsettling it is not knowing who to turn to for trustworthy, up-to-date advice. 

  • time consuming doing a heap of research is, only to second-guess whether the info you’ve obtained is reliable. 

  • isolating being pregnant can be, especially if you’re on a more natural and holistic path

HI BEAUTIFUL, I’M BIANKA.

I created 40 Weeks and our signature online program following my pregnancy journey into motherhood.

Sadly, I had to lose a pregnancy in order to become aware there was more (much more) I could do than we’re told at the doctor’s office to support a healthy pregnancy and realise my baby dream.

After losing our baby “Bob” at 9 weeks, I was heartbroken. Never before have I experienced such grief and devastation.

After taking the time to heal from our miscarriage, I started asking questions. I couldn’t imagine going through another loss and wanted to know

what can I do to experience the healthy pregnancy of my dreams?

I immersed myself in researching all things pregnancy and pregnancy nutrition to learn what I could about having a healthy pregnancy and a healthy baby. I studied everything I could get my hands, spoke to experts in the fertility and pregnancy fields, and kept digging and asking questions. 

I’ve dedicated endless hours researching this topic—enough to qualify me for a PhD; and I haven’t stopped researching since because what I discovered astounded me.

And gave me hope. 

I found…

Strong links between good nutrition and getting and staying pregnant. 

Specific nutrients are needed at the various stages of pregnancy in order for mum to thrive and baby to grow optimally. 

Simple lifestyle shifts could improve my chance of having a healthy pregnancy and baby by 80%.

This was good news!

I realised, I’m in charge of what I put into my body. In control of what I eat and how I nourish myself during pregnancy. 

So, I ate well — and that meant going well beyond the conventional advice of avoiding soft cheese, raw fish and uncooked eggs to eat safely without missing out on key pregnancy nutrients; 

Took quality prenatal supplements — and that meant choosing quality, food-state supplements and avoiding the over-the-counter synthetic-filled ones. 

Regularly moved my body, stressed less, drank plenty of water, eliminated caffeine and alcohol, minimised my exposure to toxins and took the time to prepare for labour, birth and postpartum.

The result?

I went on to experience a healthy pregnancy, complication-free birth and I got the healthy baby I yearned for.

Following my pregnancy journey, and in collaboration with experts from the fertility and pregnancy fields, I created the The 40 Weeks Program.  

The 40 Weeks Program helped me to have a healthy pregnancy and realise my baby dream. And is now helping women from around the world do the same. 

Are you ready to take control of your pregnancy?

To be in charge of your health and wellbeing during this important season of your life? Then The 40 Weeks Program is the

EXPERT with the latest evidence-based research you can trust and rely on,

and BEST FRIEND who’ll support you every step of your pregnancy journey. 

 

That’s me with my angel girl

 
~HENRIETTA NORTON, FERTILITY AND PREGNANCY NUTRITIONAL THERAPIST

“It Is without hesitation that I support the work of 40 Weeks.

As a professional, mother and woman who has experienced four pregnancies and three births, the IMPORTANCE of TENDING TO YOUR WELLBEING during the journey from preconception to early motherhood is PARAMOUNT, for YOU AND YOUR BABY. Information can be consuming and disempowering, finding a TRUSTED RESOURCE such as 40 Weeks with the authentic desire to SUPPORT, EMPOWER and EDUCATE women is a true gift.”

~Henrietta Norton, Fertility and Pregnancy Nutritional Therapist

The 40 Weeks Program is…

A holistic online program that enables a thriving pregnancy, healthy baby and an empowered transition to new motherhood. It delivers the latest evidence-based research on nutrition during pregnancy alongside nutrient-dense recipes, trusted ancient wisdom, traditional knowledge, natural remedies and practical how-to’s every single week of your pregnancy. In a way that’s personalised and supports you every step of the way.

 

PROGRAM INCLUSIONS:

MODULE 1

KEY NUTRIENTS FOR EACH STAGE OF PREGNANCY — WHAT ARE THE BUILDING BLOCKS OF A HEALTHY PREGNANCY DIET?

Learn why good nutrition is the foundation of a healthy pregnancy and healthy baby. Key nutrients by trimester, foods to avoid, healthy pantry swaps, nutrient-boosting tips, meal planning tools, 150+ pregnancy safe, easy-to-make and nutrient-dense recipes.

 

MODULE 2

PRENATAL VITAMINS AREN'T CREATED EQUAL — ARE YOU TAKING QUALITY SUPPLEMENTS? 

The ins and outs of choosing quality prenatal vitamins to support your pregnancy. As well as clear guidance for how and when to take them to get their full benefit. Includes practitioner recommended pathology tests to check your levels and inform your supplementing choices.

 

MODULE 3

PREGNANCY ACHES AND PAINS ARE COMMON — HOW CAN I RELIEVE THESE SYMPTOMS NATURALLY?

A complete collection of effective natural remedies to prevent, relieve and minimise common pregnancy ailments including morning sickness, gestational diabetes, stretch marks, constipation, pelvic and joint pain, restless legs, heartburn, haemorrhoids and more.

 

MODULE 4

CHEMICAL EXPOSURE DURING PREGNANCY CAN BE HARMFUL — HOW CAN I AVOID TOXINS AND HAVE A HEALTHIER PREGNANCY? 

70 practical things you can start doing today to reduce your exposure to toxins and give your baby a healthy start in life. Delivered in a compassionate and understanding way, because we can only ever do the best we can with the information we have at the time.

 

module 5

HOLISTIC GUIDANCE THAT GOES BEYOND THE CONVENTIONAL — HOW CAN I EXPERIENCE THE PREGNANCY AND BIRTH OF MY DREAMS?

A blend of trusted ancient wisdom and traditional knowledge to empower you to feel your best, slow down, connect with your unborn baby, savour every step of the journey, prepare for labour and birth, breastfeeding and new motherhood.

 

PLUS WEEKLY EMAILS

Information specific to your stage of pregnancy, delivered to your inbox week after week for 9 whole months. Specifics about your baby’s growth, key nutrients, foods and recipes to support baby's optimal development. Imagine getting an email about how to prevent stretch marks the week you start worrying about that. Or being handed a bunch of natural remedies to relieve the heartburn that started yesterday.

 
 

40 WEEKS TOOK AWAY ALL MY ANXIETY AND ALLOWED ME TO RELAX AND ENJOY BEING PREGNANT.

"As a first time mum I felt quite nervous at the start. I wanted to know was happening throughout my pregnancy and how to encourage a healthy, happy pregnancy full of good nutrition to help me and my baby thrive. 40 Weeks was an INVALUABLE TOOL that helped me feel confident and gave me peace of mind I was doing the right things. We found the recipes super easy and very tasty. The friendly communication and personalised help from Bianka and her team made my first pregnancy such a great experience.”

~Sharee, first time mama

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“The recipes are delicious and helping me eat healthily.

I'm feeling SUPER ASSISTED. Thank you for the wonderful resource! I look forward to receiving the weekly emails and LOVE LEARNING WHERE THE BABY’S AT DEVELOPMENTALLY and what foods I should be eating. I am also really enjoying the articles — as a first time mama it’s SO HELPFUL TO KNOW WHAT TO EXPECT.

~Larissa, first time mama

“Without the reminders each week I would have eaten much worse.

From the gorgeous weekly emails to the personalised care and attention, through to the super helpful and informative Facebook group and delicious NOURISHING RECIPES, the 40 Weeks World is one in which I felt COMPLETELY WELCOMED, cherished and NEVER ALONE. I highly recommend joining this wonderful SUPPORTIVE COMMUNITY for any lucky mothers to be. 40 Weeks will make sure you are treated like the hero you are when PREPARING TO BECOME A MOTHER.”

~Bel, mama of two

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“This has been the best investment and gift I can give to my future baby.

My pregnancy journey this time round has been long, lonely and tough…until I found 40 Weeks. After sadly losing two babies, I was determined to get in the BEST HEALTH before we tried again. It wasn’t until I found The 40 Weeks program that I FOUND EXACTLY WHAT I NEEDED. The program takes the guess-work out, HAS DONE ALL THE RESEARCH, and offers tried and tested recipes. I FEEL SO RELIEVED knowing the food I eat is nourishing my body. I feel amazing.”

~Annie, mama of three

 

Imagine…

THE PREGNANCY THAT’S POSSIBLE

 

Imagine having…

Peace of Mind

Knowing that the info you’re getting is trustworthy and reliable. Based on the latest evidence-based research. And designed to help you enjoy a healthy pregnancy. 

Ongoing Support and Guidance

So you feel supported and held every single week of your journey to becoming mother and never feel alone again.

The Whole Story

Comprehensive guidance that goes beyond conventional advice and incorporates ancient wisdom and traditional knowledge to give you the confidence to have the pregnancy and birth you dream of.

 
 

I can help, because I’ve been there

I’ve been where you are. Been in your shoes feeling frustrated by conflicting and confusing information. Wanting more from my pregnancy journey than scans and doctors appointments. Craving to feel supported in the knowledge that I am woman.

Capable of growing a healthy human.

Capable of birthing my baby naturally.

Capable of breastfeeding her.

Capable of becoming mother.

Trusting in my body and my instincts to nourish, nurture and love my precious angel girl. The baby I had been dreaming of all my life. And the baby I thought I might not get.

Beautiful, you deserve to have the pregnancy, birth and transition to new motherhood that you hope and wish for. 

And I know, the weekly guidance within The 40 Weeks Program will help you realise your dream. In the same way it helped me to realise my dream. And is helping women around the world realise their healthy pregnancy and healthy baby dream. 

 
 

The 40 Weeks Program is for you if you want to:

  • thrive during pregnancy (and have the energy to chase after your toddler or finish that project at work before baby arrives)

  • give your baby the best possible start in life (and welcome a healthy baby earthside)

  • feel in control of your health and your pregnancy (so that you can stop feeling anxious and second-guessing yourself)

 

HOW IT WORKS

 

Weekly Emails

Each week of your pregnancy you’ll receive an email with information specific to your exact stage of pregnancy so that you feel fully supported and never alone on your journey to becoming mother. 

Instant Access

As well as ongoing support via the weekly emails, you can access the modules any time you like. You can devour all the content upfront, or look up a specific natural remedy or recipe as needed.

Personalised Support

40 Weeks is the bestie that will support you every step of the way. We’ll be right there by your side, holding your hand and guiding you with love, compassion and encouragement. 

 

Valued at over $3,000

Yours today for just $997

 

If you need more reasons to eat well while you’re pregnant, consider this.

 
 

You and your baby are what you eat. 

The nutrients in the food you eat
+
the pregnancy supplements you take
+
the stored nutrients in your body
=
the building blocks for your growing baby. 

During each week of pregnancy, baby develops certain bodily systems. Specific nutrients are required to ensure the proper development of these. If a key nutrient is missing these bodily systems won’t get made optimally. 

And if your diet doesn’t contain the key nutrients your baby needs to grow, baby will borrow them from your body stores. Leaving you depleted and fatigued.

The benefits of good nutrition during pregnancy are bountiful, both for your health and your baby. 

In fact, studies show by eating well during pregnancy

  • the risk and severity of such pregnancy conditions as miscarriage, morning sickness, preeclampsia, preterm delivery and others may be reduced

  • baby’s healthy physical growth and mental development is optimised in the short and long term

  • the risk of baby developing autism, cleft palate, allergies and more is reduced

  • more energy and a faster recovery from birth are possible because your body stores are less likely to become depleted

  • your baby is more likely to be a healthy birth weight

  • breastfeeding and your milk supply is supported

  • weight gain may be managed more easily

  • a complication-free pregnancy and delivery may be more likely

  • a nutritious foundation is set which will benefit you and your baby for the rest of your lives

 
 
Studies show that couples who made changes to their diet and lifestyle improved their chances of having a healthy pregnancy and baby by 80%.
— HENRIETTA NORTON, FERTILITY AND PREGNANCY NUTRITIONAL THERAPIST
 
 

How do you know if The 40 Weeks Program is for you?

 
 

If this is your first time pregnant and you’d like to feel less overwhelmed and alone, The 40 Weeks Program is for you.

As an already health conscious mama you’re interested in being even healthier during pregnancy.

You’d like easy access to a bunch of delicious, easy-to-make recipes so you don’t have to spend the time finding them yourself.

You’re seeking solid pregnancy nutrition advice based on the latest research so you can relax about your food intake. 

You’d like to receive practical how-to’s for naturally relieving common pregnancy ailments and maintaining a healthy weight throughout pregnancy.

You’d like to get a head start on preventing Gestational Diabetes, preeclampsia, preterm delivery, bed rest and more.

You crave the support of likeminded women who also trust their instincts and want to give their baby the best possible start in life.

Or perhaps you’re pregnant with your second, third or fourth baby and realise there’s always more you can learn and do to enjoy a healthy pregnancy, birth and 4th trimester.

Above all, you want a healthy baby.

 
 
 

get started on your healthy pregnancy journey today.

 

Valued at over $3,000

Boost the health of your pregnancy and become supported every step of the journey

Receive well-researched, trusted guidance and reliable support from 40 Weeks every single week of your pregnancy.

PLUS 150+ pregnancy-safe recipes specifically designed to deliver the exact nutrients you and your baby need to thrive.

Once you’re on board, you’ll receive immediate access to delicious, nutrient-dense recipes plus expert information specific to your week of pregnancy, directly to your inbox.

You’ll also receive instant access to the 5 modules outlined above. But, unlike other online programs, we won’t leave you to your own devices. We’ll be right by your side every step of your pregnancy journey.

You can join the program at any stage of your pregnancy and we’ll support, empower, educate and inform you every step of the way.

Of course good nutrition is our focus, however the program also provides tools to support your mental and emotional health too.

We’ll be right there with you during your entire pregnancy — helping support a healthy pregnancy and healthy baby.

 

Got Questions? Ask Away.

 

1. How much does the program cost? 
You can join our signature online program for a single payment of $997 AUD. You can join at any stage of your pregnancy—it’s never too late (or too early) to focus on your and your baby’s health.

2. What if I sign up, and it’s not for me?
40 Weeks offers a 100% Money Back Guarantee. Try The 40 Weeks Program for 14 days. If you don’t think it’s for you, complete and submit a short survey and receive a full refund.

3. When do I get my first email?
As soon as you join, you’ll receive a welcome email from 40 Weeks. This will be followed closely by your first weekly email containing key nutrient, key foods, recipe and pregnancy-related information. At this time, you’ll also receive an invitation to join the private Facebook support group. Once you’ve joined the program, you’ll receive an email from 40 Weeks every week for the duration of your pregnancy.

4. What if I already eat a healthy diet? 
The 40 Weeks Program will support your already healthy eating habits by helping you eat more of the specific foods and nutrients needed for the optimal growth and development of your baby. Different nutrients are needed at different times during pregnancy for you and your baby to thrive.

5. My diet up to this point hasn’t been great, is it too late for me?
It’s never too late to make simple health and lifestyle shifts. We’re always doing the best we can with the information we have at hand. So, forget the past and focus on what you can do going forward to care for yourself and your unborn baby.

6. How can I be sure I’ll like the recipes? 
Many of the recipes included in The 40 Weeks Program are created or inspired by qualified and renowned chefs, nutritionists and health coaches. The recipes are tried and tested. And there’s an abundance of nourishing and tasty recipes to choose from and add to your repertoire. 

7. Do the recipes support a vegetarian diet?
The recipes included in The 40 Weeks Program are nutrient-dense, easy to make, and incorporate whole and real foods from both animal and plant sources. Having said that, there are plenty of vegetarian recipes included in the program PLUS we provide a How-To-Guide which outlines the specific challenges of a vegetarian diet during pregnancy and includes practical suggestions for optimising a vegetarian diet.

8. I’m vegan. Does the program cater for my dietary preferences?
Unfortunately, not yet. That’s something we’re working on.

9. I live abroad, is The 40 Weeks Program suitable for me?
Yes, the program supports women from all around the world. The content within the program is based on the latest global evidence-based research.

Please note: The 40 Weeks Program is designed to be used in conjunction with, and is not a substitute for, the advice of your doctor or health care practitioner.

 

If you still have questions, please email bianka@40weeks.com.au.

 

Eat the way you know you should, get the support you’ve been craving and give your baby the best start possible.

Get access to The 40 Weeks Program by clicking the button below.

 
 
Good nutrition is essential for wellbeing throughout your whole life, but during pregnancy it plays a significant and vital role in every aspect of your baby’s development.
— HENRIETTA NORTON, FERTILITY AND PREGNANCY NUTRITIONAL THERAPIST